SIGN OF THE TIMES:
You gotta’ fight for your right...to live green.
While you were busy teaching your cat pilates and Zooming grandma, the planet appears to have decided that it’s July. Yep. July. The days are officially getting shorter again! Some of you may already be sipping distance-drinks at newly terraced cafes, others still working their way through that pile of books while lockdown eases up. Either way, it seems time flies when you’re distracted - and we have been distracted.
There’s a lot going on. Gen Z are coming for Millenials, global protests continue against systemic racism, and fast fashion behemoth H&M has leather-face rock-n-roll superstar Iggy Pop telling us to recycle our clothes. O rly? Perhaps corona has meant we’ve finally woken up? Look, even Vogue says so…
"I feel very strongly that when we come out at the other end, people's values are really going to have shifted, I think it's an opportunity for all of us to look at our industry and to look at our lives, and to rethink our values, and to really think about the waste, and the amount of money, and consumption, and excess that we have all indulged in and how we really need to rethink what this industry stands for."
- Dame Anna Wintour, Editor of Vogue
Yet behind the curtain, the fires are reigniting. Black clouds plume into the sky, chemicals drain into our rivers & oceans once more. And why should anything change really? It’s simple supply and demand. The world is kicking back into gear, and people are again demanding things.
Let’s do it right this time. We must demand differently. We must demand change. Fight for our right to buy and live green. That means demanding to know what brands are really doing to become more sustainable. And if they refuse to become more transparent, refuse to supply what we demand, then it’s up to us to say: sorry-not-sorry, this is the Titanic and you’re going down with the ship. Sustainability is not a trend. It’s a transformation.
“Okay KOI, you talk the talk, but what have you done over COVID-19 to hold up your end?” Well, we’d be lying if we told you it hasn’t been a steep learning curve for our team. But as a sustainable brand through and through, we knew our Five Pillars of Sustainability would be the beacon that led the way. From refusing to cancel orders with our manufacturing partners, to supporting retailers struggling through lockdown by delaying sale periods, we continued to invest in innovative ways to make our productions more sustainable. We improvised, we learned, and we stayed united. Here’s a full rundown of the latest from us.
Ask your favorite brand what they’re doing to stop the new-normal becoming the same-old.